Review your marketing goals and marketing plan.
If you don’t have them, create them. Trying to market without specific goals and a plan wastes time and money. Whether you’re just starting out or you’ve been in business for years, you need to understand who you need to market to today and how to reach those people.

What’s good. What isn’t? What, if anything, makes your business a standout? What do they wish you’d change? Where else can they buy what you sell? What do you/can you offer that competitors don’t?

Take your cue from big advertisers and brands and find something that distinguishes you from your competitors – then promote the difference. The difference could be your slogan, a key difference in your product, or even a perceived difference. For instance, are the luggage products you sell lighter? Does your environmentally friendly lawn service make lawns greener, “naturally”?

Join and get actively involved with organizations that your customers might belong to. Depending on what you sell, that might be local business associations, sports organizations, consumer, or parent groups. Remember, though, that your goal is to build name recognition and trust, not to be constantly promoting what you sell. If you are inexperienced, these networking tips will help you learn the ropes

Look for businesses that reach your target market and consider ways you can work together. Whether you actively market each other’s services, or team up to jointly work on clients’ jobs, strategic alliances can extend your reach and firm up your bottom line.

create products or develop specialties that appeal specifically to the needs of each segment.

If your marketing includes giving seminars, and you want to attract more women clients, be sure your sales materials include images of women. If you create and print your own fliers on a laser printer have two versions of the flier – one with only photos of women for when you address mostly female audiences, and another with images of men and women.

Sell your bakery products to local restaurants and catering facilities as well as directly to consumers; if you sell office services to small businesses, look into soliciting business from bigger businesses, and federal, state, or local government agencies.

ask them for feedback. Ask them what you can do to better serve their needs. If you see a trend in what’s being asked for, act on it.

Referrals are one of the best sources of business. A referral imparts a certain level of trust in your business, making it easier to convert the prospect to a customer. Remind your customers that you welcome their referrals. You might also consider rewarding them in some way for referrals.

 if you haven’t already done so.

Before visiting, prospects may want to know what your establishment looks like and to see images of what you sell, or the results of services you provide. The photos aren’t a substitute for benefits-focused web copy, but they will help provide visual clues about the nature and quality of what you sell.

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