Although there’s a lot of science involved in advertising, there’s also a lot of art. Knowing how to advertise is difficult because many factors are hard to measure. For example, if somebody sees your ad, comes to your store and doesn’t buy anything, that builds brand awareness. They may come back later when they need what you sell. In that case, your advertising worked—just not immediately. There are plenty of situations where advertising is hard to measure but that doesn’t mean you should give up trying. The fact is, most advertising is measurable if you design your campaign correctly.
To measure the effectiveness of your ad you need baseline data. What was your store or website traffic before you ran the ad? How were your sales? Did sales increase for the products or services you advertised? You will only know if you have past data.If you aren’t the type of person who likes to collect and analyze data, find somebody to help. It will be money well s
Should you be blogging? Should you be networking? How about traditional advertising? Should you focus on social media? Text messaging? What about using SEO and other digital marketing strategies? The business owner who’s searching the web for the best price on printing business cards may never see your ad in the local newspaper.
Plan Your Marketing Strategy
There’s no one push-button marketing idea that will send a steady stream of customers to your door. Whether you sell products or services, you must use multiple marketing strategies to attract and keep customers.
Finding the best marketing strategies has always been challenging for small business owners. The many marketing channels available to businesses make it difficult to decide on the optimal way to market to potential customers.