Step By Step-Internet Marketing Emarsity
If you build it, they will come
That’s the plan! However, if you really want to attract visitors (and potential customers) to your business’s
website, you need to do more than simply build it: you need to optimize it. Search engine optimization,
or SEO, is the key to getting your website discovered via search engines like Google, Bing, and
Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO.
SEO in the new age
While on-page and off-page SEO are helpful concepts, they are rooted in an approach that is going by
the wayside. In the past, the goal of SEO was to impress (or trick) the search engines so that they’d give.
you higher rankings — with the ultimate goal being to achieve the coveted #1 spot in the search results
for one of your target keywords.