Ensure your title is memorable and grabs the attention of readers. The title should clarify what the book is about and must be easy to say. Avoid complex-sounding titles that are difficult to pronounce or sound embarrassing when said out loud.
If you already have a specific title in mind, that’s great. But if you don’t, then you need to look at the goals of your book. For example, if you want to build your brand, then mention your brand in the title. If you want to establish yourself as an expert, then ensure your title sounds authoritative. If you just want to generate attention and sell copies, then make it provocative, exciting, or controversial.
The quality of the title determines the quality of the content. Therefore, ask yourself specific questions, such as: What value do I want to add to the reader’s life? What do they want to learn about? What are the goals of the target audience and how will this book help them achieve that? In essence, try to enter the mind of your audience.